Restrictions and quarantine compulsions had left travel lovers with dampened spirits for the last year and a half. However, with easing restrictions and higher vaccination…
Potential customers could have heard of your brand from anywhere – a hoarding, a friend, or an online ad, to name a few sources. Their…
Conducting an online search is so common today that it is perceived as a behavioural pattern and not merely as using a service. According to…
Marketing efforts aimed at acquiring new customers highlight only the beginning of the customer life cycle inside the organization. As the cycle evolves, companies must…
Marketers need to get acquainted with customer journeys to understand customer expectations, and to fulfil them successfully. A McKinsey study [1] states that a satisfying…