The Federal Tax return filing system can seem overwhelming for many. This daunting task has become easier in recent years thanks to e-filing and tax software brands. These services help customers file their taxes with the help of experts, online.
However, as more customers increasingly adapt to e-filing, it becomes difficult for tax software companies to differentiate themselves in the clutter to garner maximum customer engagement. Therefore, income tax filing brands need to implement measurable solutions to increase conversion rates and customer retention.
Building an online network to engage customers
In 2021, US taxpayers self-prepared 67,259,000 tax returns individually by the end of October. To make the most of the growing popularity of e-filing, tax software brands must partner with companies like SitePlug for expert solutions for customer retention and conversions.
How SitePlug helps
SitePlug offers content and data-driven solutions that enable brands to drive growth in sales and conversions. The company has partnered with various leading tax software brands to achieve exponential and measurable success.
Here’s a look at some successful stats achieved so far:
Boosting tax filings using SitePlug
SitePlug offers a range of products backed by the power of search and content. This helps brands generate more leads and improve conversion rates.
In 2021, a leading tax software company facilitated 62,500+ individual tax filings with a 19% conversion rate using SitePlug.
Suppose a user makes a typo while entering your brand name; it could be detrimental for your brand. A single spelling error can take customers to malicious websites or 404 error pages. It results in a loss of high-intent customers, missed conversion opportunities, and a dip in brand reputation. Site Direct, by SitePlug, swiftly identifies typos and spelling errors, redirecting users to the brand site. It promotes visibility and drives conversions for the brands, thereby ensuring profitable returns.
Site Suggest, another SitePlug offering, enables brands to convert a complex user journey to a single-click one. When a user types a keyword in the search box, it proactively identifies the user’s inputs and intuitively recommends your brand, thus, improving lead generation and conversion.
Last, but not the least, Site Discover boosts brand visibility for high-intent users by relevant content placement to influence users. It directs the user to the brand site with widgets, banners, coupons, or email inserts. Thus, users are convinced to opt for your brand’s tax filing service.
Expanding customer base with SitePlug
In 2021, SitePlug drove over 15K+ tax filings with a conversion rate of 5% for one of the USA’s leading tax software companies. By leveraging the power of search and content, brands can gain significant leads and drive sales through their SitePlug partnership. The key for brands is to optimally utilize its solutions to fulfill their business goals and achieve exponential growth.
https://www.efile.com/efile-tax-return-direct-deposit-statistics/
