With the growing list of choices available in the online shopping world and the shortening attention span of consumers, it is increasingly difficult for brands…
Content is a powerful medium that can be leveraged to inform, educate, and entertain audiences. No matter the form of content, whether a blog post,…
While mapping their users’ search journeys, brands can identify potential customers who come to know of their brand from many sources, which may include a…
The travel industry is expecting a surge and looking for a significant rebound from spring 2022 onwards. According to research commissioned by Amadeus, 77% of…
With new brands launching every day, consumers are spoilt for choices. An average of 30,000 new products are launched every year, just in the Consumer…
The Federal Tax return filing system can seem overwhelming for many. This daunting task has become easier in recent years thanks to e-filing and tax…
In recent years, the fitness industry has faced its share of challenges and opportunities with gym closures and a massive influx of digital fitness offerings.…
The OTT video subscription business has now reached a near-ubiquitous level in homes, globally. Tech-savvy users’ early adoption and traditional viewers’ shift from linear TV…
2020 was a year of zoom meetings, social distancing, and the world adapting to an online existence over an offline one. 2021, on the other…
Lockdowns and quarantine protocols have planted a shift in the way consumers think. Anyone who has attended weddings on a live stream, hosted a virtual…