What gets marketers’ content noticed and trusted by consumers? It isn’t just relevance – it’s immediate relevance – links to content, offers, products or services…
According to Gallup, consumers will spend an average of $932 on holiday gifts this season, up from $837 in 2021. That’s good news for retailers…
The holiday season makes up for the year’s biggest and busiest online shopping season. Consumers are excited about deals on hot-trending products; hence, many people…
The global marketing automation market is projected to be worth 25.1 billion US dollars by 2023. Artificial Intelligence (AI) technology is entering into several aspects…
With summer vacation coming to an end, marketers are planning for the 2022-23 back-to-school (BTS) season. Students, parents, and teachers are gearing up to resume…
With the growing list of choices available in the online shopping world and the shortening attention span of consumers, it is increasingly difficult for brands…
Content is a powerful medium that can be leveraged to inform, educate, and entertain audiences. No matter the form of content, whether a blog post,…
While mapping their users’ search journeys, brands can identify potential customers who come to know of their brand from many sources, which may include a…
The travel industry is expecting a surge and looking for a significant rebound from spring 2022 onwards. According to research commissioned by Amadeus, 77% of…
With new brands launching every day, consumers are spoilt for choices. An average of 30,000 new products are launched every year, just in the Consumer…