Affinity appoints Dan Cohen as Vice President, Publisher Alliances
Chicago, March 27, 2025
Affinity, an ad tech company headquartered in Chicago, is thrilled to announce that Dan Cohen has joined as Vice President, Publisher Alliances. In this role, Dan will drive growth and optimize monetization strategies for Affinity’s business units—SitePlug and VEVE.
SitePlug helps brands connect with high-intent users, driving incremental sales through its performance products, while VEVE blends branding with performance to create value beyond walled gardens across OEMs and browsers.
Bringing over 20 years of experience in performance marketing, Dan has a proven track record of leveraging data to drive publisher success. He has previously held leadership positions at Tradedoubler as Managing Director and at Savings United as Group Commercial Director. At Savings United, he played a key role in launching the company into the US and other markets in collaboration with major media houses.
When asked what excited him the most about joining Affinity, Dan replied, “I was looking for a company that not only offers innovative products but also fosters a strong team culture, a bold vision that resonates with my own values—Affinity has all of these in abundance.”
Dan concluded, “I'm excited to lead the Publisher Alliances and Success teams to strengthen partnerships and scale growth. Affinity’s focus on smart monetization solutions gives publishers real value—and I’m looking forward to helping drive that forward.”
Dan will be based in London, overseeing operations in the US, UK, and EU markets. He will work closely with regional teams to refine strategies and drive success.
Dan Cohen (Left) and Lavin Punjabi (Right)
Lavin Punjabi, CEO of Affinity said, “Dan is here to push us further. His expertise across key markets will help us deepen partnerships, sharpen our strategy, and accelerate growth where it matters most.”
About Affinity Global Inc.
Affinity is developing privacy-first infrastructure that pushes past today’s limits and opens up new opportunities for publishers and advertisers beyond the walled gardens. As a global AdTech company operating across 10+ markets in Asia, the US, and Europe with a team of over 450 experts, Affinity helps publishers discover better ways to monetize and enables advertisers to reach the right audiences through new touchpoints.
Affinity brands include VEVE, SitePlug, mCanvas, NucleusLinks, YieldSolutions and Opinary.
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