SitePlug recognized with Silver Award for Best Performance-Based Partnership category at 2024 US Partnership Awards by Hello Partner.
Chicago, April 19, 2024
SitePlug, a trusted ad-tech performance solution provider, has been honored with Silver Award in the Best Performance-Based Partnership category at the 2024 US Partnership Awards co-hosted by Hello Partner. The award ceremony event took place in Miami on April 17th.
SitePlug's recognition stems from its impactful partnership with Vrbo, serving as its performance marketing specialist. Vrbo is a prominent online vacation rental marketplace headquartered in Austin, Texas, and owned by Expedia Group.
Leveraging SitePlug's Bottom-Funnel Performance Based solutions - Site Discover and Site Suggest, Vrbo aimed to optimize bookings, elevate Gross Merchandise Value (GMV) sales, and enhance the quality of traffic to its platform.
Unprecedented Growth Metrics Powered by SitePlug:
- A staggering 419% increase in GMV sales
- 206% rise in clicks to Vrbo’s website
- 314% increase in conversions at an almost 2% conversion rate
Jessica Zinsmeyer, Partner Marketing Manager, Expedia Group, emphasized, “SitePlug has been instrumental in helping Vrbo get in front of a broader audience while also encouraging those users to convert. Their Site Discover and Knowledge Graph Card placements have been invaluable assets in the growth of the Vrbo program and have led to a significant boost in bookings. We are excited to continue collaborating with SitePlug on innovative solutions to grow the Vrbo program and look forward to further success in the coming months.” 
With SitePlug’s innovative ad-tech solutions, Vrbo achieved its goal of driving high-intent users to its website and amplifying its sales.
Site Discover helped drive traffic to the Vrbo’s websites by identifying keywords within innovative content placements on 10,000+ active publishers. Whereas Site Suggest (Knowledge Graph Card) enabled seamless SERP-to-Vrbo navigation. Overall, SitePlug leveraged machine learning and data-driven insights to optimize publisher partner placements, identifying high-performing strategies and applying them effectively.
Karishma Parmar, Director, Advertiser Sales, SitePlug, said, “I can't express enough how delighted I am to receive this recognition on behalf of our incredible team at SitePlug. This honor truly reflects the dedication and innovation that our team brings to the table. With our SitePlug’s Bottom-Funnel Performance Solutions, we are committed to driving success for brands like Vrbo.”
About SitePlug: Founded in 2014, SitePlug is a part of Affinity, an ad-tech company that drive over a billion dollars in incremental revenue by leveraging SitePlug’s key-performance products, Site Discover, Site Direct, and Site Suggest achieving higher ROI. Today, SitePlug is trusted by leading brands, has partnerships with over 10,000 unique content and coupon publishers, and has integrations with key affiliate platforms.
About Affinity Global Inc.
Affinity Global Inc. is an ad technology holding company that operates two themes of businesses - Ad Networks and Publisher SAAS. It operates 4 ad networks (mCanvas, VEVE, SitePlug and Yield Solutions) which deliver cross funnel advertising to deliver both branding and performance objectives. It operates 2 Publishers SAAS products (AdOpsOne and Nucleus) which solve complex operational challenges with the display and affiliate advertising channels and result in revenue growth. Affinity is a global company with 400 employees across the US, UK, India, Indonesia, Malaysia, China and Brazil. For more information, visit https://affinity.com.