Travel Conglomerate's
Expanded Presence Sparks
248% GMV Surge
Download full case study

Trip.com, headquartered in Singapore, is a multinational travel service
conglomerate with a user base exceeding 400 million worldwide.

TRIP.COM Targets

Build a robust presence in North American Market

Expand its footprint in Asian Market

Boost global sales and conversions

The Challenge

Trip.com, well-established in Asia, aims to grow in North America. Initially relying on SEO and SEM, they recognized the need for broader strategies.

To expand their reach and improve user acquisition, Trip.com needed to explore various touchpoints to attract high-intent users and streamline their online journey.

Trip.com and SitePlug's Strategic Alliance

Trip.com teamed up with SitePlug in 2018 to improve visibility and user acquisition with Siteplug's bottom funnel performance solutions.

SitePlug’s Approach

SitePlug has been a key partner for Trip.com for several years. Our strong partnership has allowed us to explore mutually beneficial opportunities and seize growth opportunities in brand reach and revenue uplift. The team is a pleasure to work with, their professionalism and commitment are remarkable – as well as our multiple in person encounters at industry events.  Looking forward to strengthening our partnership even further - and to more in person meetings!


Henrique de Castro Almeida

Global Head of Affiliate Marketing at

Get Started Now!