Capturing
travel intent into
bookings
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Skyscanner, a pioneer in affordable travel, has been helping over 100 million travelers each month discover their perfect trip since 2003. By offering a comprehensive platform for flights, hotels, and car rentals, Skyscanner has become a trusted companion for countless adventurers worldwide.
With millions of users seeking travel inspiration and booking options, Skyscanner aimed to capture the attention of high-intent travelers actively searching for flights in Europe. The challenge was to significantly increase the number of users who would click through to airline and OTA booking sites while also boosting overall website traffic during peak booking periods like January and Black Friday.
To achieve sustained growth and optimize performance, Skyscanner partnered with SitePlug to establish clear objectives:
Increase redirects to airline and OTA
booking sites by 20% in 2023
compared to 2022.
Drive a substantial increase in clicks
to the Skyscanner website to
capture more bottom-funnel users.
SitePlug devised a multi-faceted strategy tailored to Skyscanner's unique needs and leveraged the power of ad-tech.
A proprietary technology solution that identifies and corrects branded domain typos, capturing valuable traffic that would otherwise be lost.
Targets relevant brand keywords and suggests the brand on popular search enginesand browsers.
Showcases the brand across content, coupon publishers, and email clients to reach a wider audience and boost click-through rates.
Through a collaborative partnership and innovative approach, SitePlug and Skyscanner exceeded the initial target of 20%,
achieving exceptional results in 2023 compared to 2022.
In 2023 when travel started to return to pre-covid levels, it was amazing to see that we were able to significantly increase the volumes of redirects and clicks that SitePlug generated for Skyscanner. SitePlug's range of placements offers value for various objectives.
Enterprise & Emerging Partnerships Lead 
This outstanding performance was driven by a strong foundation of trust, teamwork, and a shared commitment to excellence. By aligning strategies, leveraging data insights, and continuously optimizing campaigns, SitePlug and Skyscanner successfully propelled Skyscanner's growth and solidified its position as a global leader in travel search.