SitePlug - Discover High Intent Users

About the Agency

Acceleration Partners is a global, award-winning affiliate management agency that helps industry-leading brands to efficiently grow and refine their marketing partnerships. Headquartered in the US, Acceleration Partners aims to help brands achieve their performance marketing goals through transparent, efficient and effective program management and support.

The story

Customers realised the growing need to protect themselves and their families during the pandemic. This resulted in a surge in the demand for insurance covers^[1,2]. Acceleration Partners wanted to leverage this spike in demand to promote its covers.

The challenge

Some of Acceleration Partners' clients were losing high intent users to competitors at various stages of their customer journey. SitePlug’s unique approach to Search and Content helped clients regain these lost users efficiently and effectively.

Campaign objective

Acceleration Partners wanted to:

Drive incremental sales through new customer acquisitions for their clients
Plug bottom-funnel leaks for their clients and retain existing users
Optimize its clients' performance through automation

The solution

By leveraging SitePlug's performance marketing solutions - Site Discover, Site Direct and Site Suggest, Acceleration Partners was able to drive incremental sales for their clients.

Site Discover

helped Acceleration Partners' clients reach customers at crucial points in their purchase journey via content and coupons It helped minimize integration and setup time; reduce costs, and helped them achieve high ROAS.

Site Direct

helped Acceleration Partners' clients to retain their high-intent users and reach their brand's landing page without being distracted by competitor ads. They were also able to avoid the lengthy process of acquiring typo domains; which in turn saved them both time and money.

Site Suggest

helped Acceleration Partners' clients unlock instant access to users based on branded keywords, typos, and generic keywords before they even reached a Search Engine Results Page.

Site Discover
Site Direct
Site Suggest

The results

SitePlug's solutions helped drive incremental sales and new leads for Acceleration Partners across categories, and had over 5% conversion rates across industry-leading verticals.

shopping

$9.6M+
Sales

F&B

$1.3M+
Sales

finance

58,000+
LEADS

technology

62,000+
leads

others

$1.7M+
Sales

testimonial

The SitePlug team has been a great partner to work with! Their performance products have helped our clients drive incremental affiliate sales to reach goals. The team is communicative, supportive, and offers strategic solutions to meet the needs of Acceleration Partners' brands.